Compliance is non-negotiable
Every consent can be documented. If we cannot prove it, we did not capture it. No shortcuts.
Built and run from Aarhus.
We connect consumers searching for better deals with companies that pay for the right customers. Pricebook ApS, registered in Denmark.
How we work
A platform.
Not a middleman.
Pricebook runs Denmark’s largest comparison network across insurance, internet, energy and mobile. Denmark is where it’s deepest, but the same playbook is live across eight European markets and growing.
Once a choice is made, it becomes a call-lead. We validate the contact at the form and score it against each partner's accept criteria — vertical, geography, rules, capping, timing — and deliver it the same day.
Partners pay per qualified lead. Every consent is documented; every delivery is auditable back to its source. Built for the long horizon — boring infrastructure done well.
Values
What we hold ourselves to.
Results before clicks
We measure delivered leads that meet the spec, not form fills. If a partner cannot work with what we send, we did not do our job.
We own the journey
We don't resell leads. We build the consumer sites, validate the contact, and route it to you. No middlemen.
Transparent partnerships
Partners see source-level conversion and per-lead audit. No black boxes.
Team
A small group, doing focused work.
Hover a card to see the photo flip between real and AI portrait.
Leadership
Søren Snejstrup Bay
Managing Director
Stig Nebel Jørgensen
Commercial Director
Marketing & Growth
Larbi El Mekki
Head of Marketing
Brian Rinkenauer
Head of Growth
Calvin Merella
Country & Marketing Manager
Peter Wulff
Senior Google Ads Specialist
Thomas Juhl Nedergaard
Digital Marketing Coordinator
Victor Kloster Schütt
Junior Marketing Specialist
Tech
Simon Juhl-Madsbjerg
Head of Tech
Alen Kranjcevic
Senior Full-stack Developer
Office
Headquartered in Aarhus.
- Address
- Viborgvej 159 A
8210 Aarhus V
Denmark - Company
- Pricebook ApS
CVR DK40651101 - Phone
- +45 26 14 88 55
- [email protected]