01
Vertical mapping
Which verticals you accept and which you don't. We only send what you have said yes to.
From comparison to call.
We own both the consumer flow and the partner engine. That means leads with real intent, validated data, and delivery that respects your rules.
Chapter one
Where leads come from.
Pricebook runs Denmark's largest comparison network across insurance, internet, energy and mobile — and the same playbook is rolling out across eight European markets.
When a consumer lands, they can compare offers, get advice and choose what suits them. Only when they have actually made a choice does it become a lead. That is what makes the difference between a cold contact and a customer ready to be called.
Chapter two
How partners control the supply.
Four levers, all yours to set.
02
Accept rules
Geography, age, income, existing-customer status — set the rules and we filter before delivery, not after.
03
Capping and timing
Per day, week or month. Time-of-day windows where your call centre is open. Specific weekdays. We don't waste your dialling capacity.
04
Dedup
We don't send the same number to you twice within an agreed window. If it happens, it's our mistake — not your invoice.
Chapter three
Validation on the form.
We don't fix data after the fact. We validate as it's typed.
Phone numbers are checked for validity and line type. Addresses auto-complete so spelling errors never make it through. Emails are checked for deliverability. Age, consent and source page are logged per submission — auditable for years.
Chapter four
Delivered within one business day.
Webhook, file or direct CRM integration.
Each lead carries the full payload and an audit token so you can always trace it back to the source: which campaign site, which form version, which consent text, which validation result.
See it in action.
Tell us your vertical and accept criteria. We respond within one business day with sample volume and CPL.
Talk to sales